The Facebook Pixel integration injects the Meta Pixel script into your transfer pages using your Pixel ID.
The connection is active when workspace.facebook_pixel_id is set. There are no exclusivity restrictions — Facebook Pixel can be active alongside GA4, GTM, or any other analytics integration.
What this enables: Visitors to your transfer pages are tracked by Meta. You can use this data to measure conversions (e.g. how many people who saw a paid transfer link completed a purchase), build custom audiences for retargeting, and track standard events on Meta Ads Manager.
Where to find your Pixel ID: In Meta Business Manager, go to Events Manager → select your Pixel → the Pixel ID is a number displayed at the top of the page.